Launch a real campaign.Learn what actually moves the needle.
You're the marketing lead for FunSip Bottled Water. Over 6 rounds and a $50,000 budget, you'll pick channels, brief AI tools, respond to live events, and watch your CTR, conversions, ROI, and brand sentiment update in real time.
Live KPI dashboard shown between every round.
Why students love it
This isn't a quiz. Every decision moves your numbers — and every round teaches you something a textbook can't.
Think like a marketer
Balance awareness, engagement, and conversion goals across paid, social, influencer, and email — the same trade-offs real teams argue about weekly.
Learn AI by using it
Brief AI tools for copy, images, targeting, and analytics. See where AI shines, where it flops, and how to prompt it responsibly.
See KPIs move in real time
CTR, conversions, ROI, and brand sentiment update after every round — with a Performance vs. KPI targets debrief so you know exactly why.
Practice ethics under pressure
A viral event, an influencer misstep, a targeting complaint — your responses affect brand sentiment, not just numbers on a chart.
A scorecard to reflect on
Finish with a breakdown across ROI, engagement, ethics, and creativity — useful for class discussion or your own reflection.
Low stakes, real feedback
Retry as many times as you want. Every run is a new draw of events, so you can test bold strategies without wrecking a real budget.
How it works
Six rounds. One brand. A live market that reacts to your choices.
- 01
Set your strategy
Split your $50K across channels and pick the AI tools that fit your plan — from creative generation to audience targeting.
- 02
Respond to live events
A viral moment, a supply hiccup, a competitor stunt — each round throws a real-world curveball and asks how you'll react.
- 03
Review your KPIs
See CTR, conversions, ROI, and sentiment vs. targets. Adjust for the next round and end with a full scorecard.
What you'll walk away with
Concrete, résumé-worthy skills you can point to in interviews, case comps, and class projects.
- ✓Budget allocation across channels
- ✓Briefing generative-AI tools
- ✓Reading a KPI dashboard
- ✓Crisis response & brand ethics
- ✓Influencer & content strategy
- ✓Iterating from real performance data
Ready to run your campaign?
Create a free account, pick a strategy, and launch round 1 in under a minute.
Sign in with email or Google — takes less than a minute.